The film industry begins to GET IT
Finaly, after the hype of Snakes on a plane, the Film Industry begins to ask the right questions about how to use the blogosphere to promote movies to get bums on seats, to improve their offering and I am GLAD.
Hugh MacLeod who totally gets it and has a fine sense of irony, reproduces the correspondence he had with the director of Hallam Foe, Dave Mackenzie
URL: word of mouth is not created, word of mouth is co-created.
it’s frank, it’s honest and it says what you need to try to do. I understand the theory and just need to work on my first projects to make it happen for me and my clients. Tough. exciting.