Creative Agency Secrets

I think I was wrong about people reading ads. Well, rowing people reading ads.

I overhead conversations at the World Rowing Champs of people saysing "I read about this…" or "Oh these are those new wotsits…."

So I take it all back.  We clearly all read adverts but we dont’ act on them.

So next question….. WHY DON’T WE ACT ON ADVERT MESSAGES?

This entry was posted on Sunday, September 3rd, 2006 at 6:13 pm and is filed under Advertising, Marketing, Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.