it happened…. a long flight, a hard race and a wet finish. Two videos….
Seen from water level
View from above just listen to the audio…. classic American lady’s voice "Oh my Gahd, oh my gawd" repeat…repeat…
Cass Business School runs regular events for people in the Creative services industry. The next one features a client of mine, Adriana Lukas of the Big Blog Company and doyenne of the
British blogosphere and iconoclast of corporate communication…(google that!) is speaking on the panel.
Cass Creatives Event details on the event.
And some stuff Adriana wrote to prove that cynicsm is alive and well in SW3 How to Implement Social Media in your company
I love it!
But seriously, if you don’t know what Web 2.0 is or how the web can build and damage your corporate reputation - come along and listen.
Always wanted to paint but didn’t know how? Here’s a website for you…Jackson Pollock
become an instant genius.
Love it!
The chat rooms are all a-quiver discussing the latest edict to come forth from Hammersmith Towers which is interpreted as undermining the University Rowing Programmes in the UK (particularly Oxbridge) New Rules for Internationals. This was all started by Martin Cross’ article in the Guardian
And gossip and observations about the latest UK trials which required athletes to pass a 2k test the day before doing a 5k single scull race UK trials
And the actual race results Click on Results logo from Boston last weekend.
And a passing gybe at Graham Benton the champion Erg monster who’s now on the World Class Start ARA programme and learning to scull Erg and Benton Apparently he’s been training with Alan Campbell at TSS coached by Bill Barry.
The Aussies are trying a virtual rowing magazine - apparently *free* for now. Rowing Press issue 2
Shame they didn’t collaborate with the new print mag - Rowing MagOzine - as this’ll act to splinter the market.
Well it has stuff on their national trials and a decent interview with James Tomkins about his continued comeback.
I love the way they describe someone as being "a Victorian" it sure has a different meaning over here!
This is a really cute demonstration of the new MKIV monitor. It *looks* like the real thing and when you click on the screen as you would touch the actual screen it changes values / functions / displays.
I love it!
Download MkIVdemo-1-0-0-1.zip I made it a zip so you can download it safely - just click on the .exe file inside when you’ve downloaded it.
Thanks Justus for sending it over.
Anyone wanting the manual to explain what you see on the demo - email me!
I read this while waiting for an embarassingly long time in a client’s foyer….. glad they provided reading matter. Well I thought it worthwhile.
Book blurb
For years, managers and marketers have been told that the surest route to
winning and keeping customers was to give them something no one else
could. They were told to innovate, revolutionize, think outside the box,
break the rules, and above all,differentiate or die! But while companies were
busy working on better “bells and whistles,” customers were still waiting
on hold, receiving bad customer service, and dealing with products that
don’t work. In a world in which customers have more choices than ever,
they are still as dissatisfied as ever. What are companies doing wrong?Authors Patrick Barwise and Seán Meehan argue that customers have much
lower expectations than we think and that companies have gone so far trying
to differentiate themselves that they’ve often neglected the basics.In SIMPLY BETTER: Winning and Keeping Customers by Delivering What
Matters Most, Barwise and Meehan advocate a radical “back-to-basics”
approach that replaces the relentless quest for differentiation with a relentless
focus on basic customer needs. While things like on-time delivery, quality,
and good customer service might seem blindingly obvious, the authors’
research shows that most companies have been ignoring these basics for too
long and that customers care much less about “unique” and “different” than
they do about fundamental needs.At the heart of the “simply better” approach is a new and controversial view
of why customers buy what they do. Barwise and Meehan argue that
customers rarely choose a product or service because it offers something
unique. Instead,customers usually choose the brand which they think will
most reliably deliver the basics – the generic category benefits which all the
reputable brands provide but which some provide better or more reliably than
others.Using examples such as Toyota, Procter & Gamble, Tesco, Medtronic, Hilti,
and Shell, the book shows how companies can successfully differentiate
themselves by providing the basics "simply better" than the competition.SIMPLY BETTER
Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise and Sean Meehan
Harvard Business School Press
August 2004
$24.95 / £14.99 / €21.90
I am coaching some students - just doing one session a week on the Rowperfect with them.
Here’s the reaction from week 1…
"… I feel that the individual coaching [Rebecca] did with us on the row perfects helped us out a lot. Tom, in particular made huge changes, and for the 1st time we felt like we had a rhythm and time at rate. Obviously there are many other things to fix, but the last session was a good start.
The novices are starting to look like they’re approaching planet rowing…"
It is nice to be thanked. BUT proof positive that just showing a power curve on a screen can very quickly influence how people apply their power - and it has immediate impact in the boat as well.
Thanks, guys!
And lastly… this cracked me up.
"My name is Charlotte
I came 2nd at my head of the river."
Quick as a flash reply
"Well, if I organised my own HOR, I’d be sure of coming first…."
Genius!
A great dialogue sparked by Kate who was warned by her
dentist to cut down on sugary drinks and is concerned that she drinks 2 litres
of squash and Lucozade while training per day.
And it includes some insight into what extreme marathon
runners who run the
Sahara
use – Honey and
rice water!
And what the real contents of Lucozade Sport and Lucozade
Energy are – high calorie sugar water!
water and use a banana for carbs instead].
