Blogging for Small Business
Article published today in Business Startup website Startups.co.uk on why Small Businesses are failing to capitalise on the opportunities offered by Blogs.
Firms fail to capitalise on power of blogs
Businesses are aware of the
growing power of blogs to increase traffic to their websites, but very
few intend to follow through with it themselves, a new poll has
revealed.
Research from online hosting provider Fasthosts has found that
nearly half of small business believe using a blog to encourage traffic
to their website would increase sales, yet a mere 3% of those polled
said they plan to launch one.
The study also found that over a quarter of small firm said
they need a blog to be updated daily to ensure that potential customers
return to their website.
“In today’s hyper-competitive market, blogs provide a fantastic
way for small businesses to differentiate themselves through
personalising their website and attracting more customers,” said Andrew
Michael, chief executive officer at Fasthosts.
“The corporate blogs of large companies are bound by corporate
guidelines and gatekeepers, so for small businesses there is far
greater opportunity for interesting comment and genuine dialogue with
customers.”
However, just over a third of respondents said that as long as
the blog was informative and interesting, it didn’t matter to them how
regularly it was updated.
So, some mis-conceptions there compared to reality. Check out the business blog rules search I did Business Blog Rules and decide for yourself what works for your organisation.
Blogger Ergo Sum!