Social Media and PR - death combo?
Everyone loves a good / bad social media versus the PR industry story. Well this one involves Microsoft and Wikipedia. Opposite ends of the IT industry - paid versus free, David versus Goliath.
Here’s a good summary of the issues from B.L. Ochman.
BUT really - why do it? The clear answer is public honesty and user group approval for products.
if you ain’t got good enough products you can’t spin the story without getting found out.
Full Stop. End of Story.
Think about it. How good are my products? Are they written up in Wikipedia? Could my best customers write the Wikipedia entry for me? And would I blog about the experience?
P.S. reminder to self. Get on and do this for Rowperfect!!!
P.P.S. it isn’t my company, I’m just the UK agent. But I could do with more publicity online for the product and so maybe I should pull my finger out and do it!