PR Week feature on Blogging
Did you read it?
It quoted Adriana Lukas [note spelling] with her pretty normal message about how corporate organisations have to transform their attitude to external communications to allow transparency before social media will help them build brand profile. She’s been speaking and writing on this subject for about three years…. so she knows the area.
BUT they got parts of it badly wrong…. read Jackie Danicki on the subject. A classic work of fisking.
And I have previously posted on the potentially fatal combination of PR and social media so this will be a theme I anticipate growing over time.
I am working with two clients now on how they can start to use blogging
to build their brand. I’ll let you all know how it develops. And, if
successful, will reveal the sites and statistics.
And here is another PR blogger with a few strong words on the subject of PR Week versus PR Business magazine.