Creative Agency Secrets

I am working for two clients now on setting up a blog for their business.  One has one - but it’s not really hitting the spot and the other has just re-vamped its website and I have persuaded them to add a blog to the whole picture.

So starting from two different standpoints I have a tough job of work.  I want to prove to my clients in a very short space of time that I can effect changes that they will see in the day to day profile of their business.  One, I’ve stuck my neck out and am going to be in there weekly doing the stuff (plus additional hours when I am in my own office) and the other, I’m collaborating with someone else who will be working the content as I don’t know the subject area very well [they are in consumer PR and I am just a lousy, useless non-publicity-savvy consumer when it comes to celebrity and FMCG products.  It just isn’t my bag].

So, I need some help from you guys….
1 - I will be working on structure, links, content.  I am reasonably confident thta I can get this going BUT
2 - I need resources to explain to my client team, as the project continues, what it is that I am doing and get them to understand how blogging works, what it is not (e.g. PR) and what it will do for them.

I have found one great resource from Guy Kawasaki "How to Evangelise a Blog" But sadly he recommends 120 days to do this…. I should have read it before scoping the project!

Any other suggestions?

This entry was posted on Sunday, February 25th, 2007 at 6:46 pm and is filed under Blogging, Creative Business, Management, Marketing, Web 2.0 for business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.