Howies gets bought
I am grateful to Ben Carter at The Accidental Observer blog for this bit of news. Howies the third largest clothing company in Cardigan Bay, got bought by Timberland.
Here’s what I posted in commentary for his entry.
Ben
How sad…. I love Howies and I’m a huge fan of what they do but I always worry when I hear about multi-nationals taking over small enterprises. Surely they get swallowed?
I first heard about Howies from Neil Crofts when he’s left Razorfish and was researching what is now his "Authentic" service and books.
My favourite Howies T shirt…."Nandrolone, the choice of winners".
I give lots of people their T shirts because they are brilliantly irreverent! I wanted them to do a special for me called "Work Hard: Row Home" but they told me how many I’d need to order before it became commercially viable… and even I don’t have that many rowing friends!
Favourite slogans from Howies T shirts of the past …..
"Baked Beans taste nicer outdoors"
"UK plc; a subsidiary of USA Inc."
and the best of the current crop, "Adrenaline is cheaper than cocaine"
They really should have an archive page of great t shirts from past collections….