I meet James Cherkoff
Meeting your heros is easier than you think!
I had coffee with James Cherkoff this week.. I first read his stuff on the Change This newsletter when he and Johnny Moore wrote a great manifesto on co-creation. Worth a download and review if you haven’t seen it.
What a great, modest guy! James and I are both working with creative agencies - but he’s with the large above the line ones and my territory is more with below the line / integrated and also the owner-managed businesses.
He gave me great advice on how to work the embedded code on YouTube (thanks, James!) I reckon that I am the best ‘idiot’ to test these technologies on because if I can work out how to use it - so can anyone.
Here’s what we agree on
1. Business Blogs haven’t found a home yet in the creative agency world. Some do it and some don’t but many (most) don’t leverage what they could from the effort.
2. Context plus relevance = trust. This builds corporate brands. Actually it builds any advisory business’ profile and gravitas. [I was quietly proud to have thought this one up during our chat].
So, subscribe to James’ blog.…
and take a look at Johnny Moore’s as well while you’re at it.