Creative Agency Secrets

Did you read it? 

It quoted Adriana Lukas [note spelling] with her pretty normal message about how corporate organisations have to transform their attitude to external communications to allow transparency before social media will help them build brand profile.  She’s been speaking and writing on this subject for about three years…. so she knows the area.

BUT they got parts of it badly wrong…. read Jackie Danicki on the subject.  A classic work of fisking.

And I have previously posted on the potentially fatal combination of PR and social media so this will be a theme I anticipate growing over time. 
 

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The IPA has
just published its 2006 Agency Census which shows that there were 17,367 people
employed in 258 IPA member agencies on 1st September 2006.

The last record of
the advertising industry being at this level is 1970 when there were 17,231
people at 280 agencies. The highest recorded figure for the survey is 1966 when
there were 19,958 people employed at 272 agencies. The lowest recorded figure is
11,096 in 1993 at 225 member agencies.
Full report