Web 2.0 adoption rates for business
Thanks to Nicholas Carr for spotting and linking two reports on Web 21.0 for business. First Forrester’s survey of CIOs asked about their take-up of six Web 2.0 tools
Fully 89% of the CIOs said they had adopted at least one of six
prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social
networking, and content tagging - and a remarkable 35% said they were
already using all six of the tools.
Pretty much what you’d expect from Chief Technology Officers (who all probably lie a bit to appear ahead of the curve!) [aside…. I remember in the Wordplex days of dumb terminals and central servers at Edward Erdman when I told the head of IT that a Windows front end for the software suite had been launched. He knew nothing…. and I got no credit!]
But McKinsey did a wider survey
In January 2007, McKinsey surveyed some 2,800 executives - not just
CIOs - from around the world. It found strong interest in many Web 2.0
technologies but much less widespread adoption. McKinsey also looked at
six tools. While it didn’t include tagging, it did include mashups; the
other five were the same. It found that social networking was actually
the most popular tool, with 19% of companies having invested in it,
followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and
mashups (4%). When you add in companies planning to invest in the
tools, the percentages are as follows: social networking (37%), RSS
(35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).
So - you know where you can place your company in this list. BUT….read on, dear reader.
Perhaps the most surprising finding coming out of the McKinsey survey
was that American companies are not poised to be the leaders in
embracing Web 2.0 in coming years. If anything, they’re looking like
laggards.
[I don’t want to say ‘hooray’ but finally we find the "rest-of-the-world" can dominate the Yanks.] Hooray. And our chance comes now.
This bell-curve of adoptions is raging ahead. Different industries are taking it differently. I have been working with my clients to get blogs up to speed… the hardest thing is to get them to see the opportunities offered. And where the benefits will fall.
Any advice for me?
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