PRs trying to influence bloggers
A subject I’ve noted before. And it raises its head again in US via BL Ochman.
Here is my comment….
Fine words all round: my clients are often PR firms.
BUT don’t you notice that people see the world through their own personal lens? The church of the customer is about one thing… getting customers to do the selling / marketing / PR for you. That’s their story. Every story is interpreted through that lens. Nothing wrong with this (I loved their first book enough to give it to several clients).
I found the same thing when working for Don Peppers and Martha Rogers at 1to1.com They thought 1to1 marketing or CRM was the solution to every business issue. It isn’t.
Realising that the all-round picture is probably different is what a holistic, experienced business adviser or business manager can bring to the situation. And, as Doug says above, it’s horses for courses and good relationships smooth a lot of paths.
Rebecca Caroe