Why can’t Web 2.0 apply to creative agencies?
Just writing up the report on Agencies and their use of Web 2.0 tools to run their businesses.
Findings, broadly in line with my thesis, that as an industry we are behind the adoption curve.
We managed 15 telephone interviews and 68 people got online to do the SurveyMonkey.
We got picked up by another blogger (a graduate working for a PR firm).
The event invitations are out and replies coming back.
About 20 new contacts made with new people we didn’t know previously.
One new prospect meeting already in the diary and one new job won from someone who already knew me but picked up the phone as a result of being contacted for the survey.
Net outcomes so far. Costs = 100%. New business won = 25% of costs to date.
Not brilliant. But not awful.