What’s the creative agency equivalent of Opensource?
Just reading Jonathan Schwartz. Key bloke at Sun, blogging from the Chief Executive’s desk.
When I heard Loic speak at IW2007 I blogged about the ‘lightbulb’ moment.
Well it’s been happening for a while.
Businesses are re-organising their business model and working out how collaborative online communities developing new products, services and ideas can out-smart monolith businesses.
Read what Jonathan Schwartz writes about how Sun came to the conclusion that collaboration rather than litigation was the solution for the rise of open communities writing software that challenged their patented sofrware. He concludes…
All of which is to say - no amount of fear can stop the rise of free media, or free software (they are the same, after all). The community is vastly more innovative and powerful than a single company. And you will never turn back the clock on elementary school students and developing economies and aid agencies and fledgling universities - or the Fortune 500 - that have found value in the wisdom of the open source community. Open standards and open source software are literally changing the face of the planet - creating opportunity wherever the network can reach.
That’s not a genie any litigator I know can put back in a bottle.