The future of PR? Outsource!
I had elegant green tea with Hugh Birley and we chatted about the PRCA conference.
there’s a ‘holy huddle’ of top PR managing directors who meet at the event for a private briefing.
He told me he wanted to be controversial and so suggested that the Future of PR will be an outsourced call centre in Poland doing media sell-ins to UK based media.
It’s not so far fetched, really. Let’s face it. Nowadays few PROs actually ever meet journalists. They form ‘relationships’ by phoning and emailing them. Who actually needs to meet to sell in a story?