Insights from Adriana
Brain dump following the event this morning.
BTW Thanks to everyone who came, particularly Adriana who doesn’t do early mornings (see photo!)
- Digital Agencies are toolboxes not communicators
- Internet = Customer Power
- Americans are more willing to pay for ideas than Brits.
- Two business modes for the new world 1 - Opensource. 2 - The Long Tail. these are organisational structures not business models.
- Employment and autonomy means no ‘boss’ but you need an infrastructure - a project manager / PA in one.
- Communicators relay messages to audiences who supposedly have demand for the product. But when the demand bypasses the communicators……:-)
- The internet is permanent space, not fleeting.
June 26th, 2007 at 1:06 pm
Good to hear from you - thanks for a useful session a few weeks back.
Some of the issues discussed were pertinent to what we’re experiencing with some clients at the moment, so it was a timely event.
Re: putting into practice, we’ve continuously championed the integration of social media and corporates on all levels - there are the obvious early adopters and then those that are a little more hesitant - but we enjoy the challenge.
We’re currently working on a quite a few briefs that involve integrating social media at the heart of our campaigns. All interesting work.
Do let me know if you’re organising similar seminars.
Best,
Suresh