Cambridge Judge Business School
I have been invited to lead the ’surgery sessions’ in the Cambridge University Judge Business School summer programme.
The Ignite Programme runs from 8th – 14th July 2007. This week long intensive course brings together a blend of practical teaching sessions,expert clinics, experienced mentors and inspirational talks from leading entrepreneurs.
I will be doing a surgery about business development, sales and marketing (with a bit of online / web 2 as well). Here’s wat they expect to be asking about…
These newly designed sessions are intended to compliment the input given by our mentors. After their work with the mentors, our delegates will still have issues and questions that they would like to explore with experts.
This is where the surgery providers come in. Each surgery provider will give advice to 4 – 5 delegates. There may be one business idea per delegate, or, in some cases, 2 or 3 delegates may have the same business idea. To ensure that the session is well focussed we will provide details about the business ideas of the relevant delegates in advance so that contributors have some opportunity to prepare before the session. Due to time constraints, we will also make sure that each delegate has narrowed down the issues that they would like to discuss so that they have a maximum of two questions/issues to ask about during the Surgery Session.
The delegates are a diverse mix of entrepreneurs, corporate innovators and students who want to investigate and prepare their innovations for a commercial environment. We are pleased to report that we have currently received a record number of applications and have high calibre delegates booked from UK, Spain, India, Japan, Latvia, USA, Germany and China so far this year.