“Vertical” search engines - the future?
/how do you get your product listed when people are searching categories rather than for specific names or services? I met Shivaun Raff from Foundem, the search engine, at the Geek Girl Dinner last week and she claims to have sorted this out for the busy consumer.
I have done some testing and passed it onto some clients to do too.
Findings so far
-
It
is straightforward -
Nice
graphics -
Apple
rather than PC “feel” -
Easy
to use -
Quick
results -
Different
/ broader range of results than other sites
Seems to work well for consumer products. What’s next for B2B search?