Tessa Christou and John Parnell, Head London
I had a great meeting with Tessa and John from Head London - a funky digital outfit who seem to have tentacles into many parts of the marketing space - online and offline.
One of the key issues with young agencies and those at the leading edge of their expertise area is finding clients bold enough to try out your ‘best’ idea. I have advocated in the past including your pitches in your credentials and also including proposed solutions that the client did not choose.
Head takes this a step further.
They have used some of their hard-earned cash to fund a leading innovation in web TV plus a bit of fun…. welcome the England All-Stars.
They did a fine job of using technologies to create daily spoof TV shows using Sven and Maradonna puppets plus a back-up viral campaign that ensured fabulous ratings, a link up with a broadcast TV slot and some real humour to carry us through the World Cup.
What do you think?