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Brainjuicer cheats at research

I got this email from John Kearon, of Brainjuicer.  Asking me to fill in a research questionnaire to see how knowledgeable I was about the brave new online world.  He’s going to be speaking at the Marketing Society conference in November.

John Kearon, founder of Brainjuicer® will reveal the results of a dedicated piece of research designed to test and contrast the marketing community’s knowledge of current and future social and economic trends with those of consumers’. You will have you own chance to test your level of enlightenment.

But the questions required detailed market size knowledge and were deliberately slanted to be hard to get right unless you happen to have the latest survey of Second LIfe in front of you, worked in market research and had a photographic memory.

So when you go to the conference and hear how b****y awful the whole marketing world is about online and digital.  Take the lot with a large pinch of salt.

If you want to read a more honest assessment of the reality, ready my survey into Web 2.0 for Marketing Agencies.

This entry was posted on Thursday, July 19th, 2007 at 12:58 pm and is filed under Web 2.0 for business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Brainjuicer cheats at research”

  1. John Kearon Says:
    July 20th, 2007 at 8:43 am

    Hi Rebecca,

    Thanks for even noticing the New Rules for the New World Juicer :-)
    As you gathered it was deliberately created to challenge but also to intrigue and entice…, and by the sounds of it possible irritate - whoops!

    Just to reassure you, I designed all the questions the same way i.e. on old media as well as new. I suspect you may be pleasantly surprised when I show that people know a lot more about the web and a lot less about the old world realities than they thought!

    Here’s to web 2.0…

  2. Rebecca Caroe Says:
    July 20th, 2007 at 9:38 am

    John
    thanks for so quickly spotting my post! And yes, I was also writing for challenge and drama - why else would anyone read without my challenging headline?

    What I found irritating was that I *think* I am reasonably well informed on web 2 but the survey was set up in such a way as to be very statistics-focused and without detailed knowledge you couldn’t score highly.

    I like winning and was definitely only a small, poorly-lit bulb in your firmament. Maybe I just don’t have the right knowledge.

    From your last para I presume the results are coming out OK?

    Have fun in Nov - I won’t be there as a non-Marketing society member the fees are exorbitant.

    Want a bag carrier?

    R

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