Viral ads online using collaboration?
Creating a viral advert is the holy grail for small brands who want traction but can’t afford to buy media space …… here’s a new tool that may help. Zoopa
It enables collaboration from the community signed into the site.
Commentary from the Italian side is on Blognation
Zooppa is the first
Italian-American advertising start up that integrates the traditional
idea of advertising with an innovative web 2.0 twist.Officially launched in beta this month, the start up is forming a
community of professional and amateur creatives and videomakers who
compete to produce the best and the most viral commercials.The Zooppa model
Zooppa works with international brands to give users the chance to
create their own online commercials for the brands and get paid for
them.
There is a contest period in which Zooppa presents an agency brief from
an international brands. Based on the brief, the Zooppa community can
upload ideas or concepts for videos. They can also shoot their own ads
and upload them onto the site. After the production period ends, the
resulting videos are made available for online voting. The community
itself chooses the best ones which are rewarded with real money. Zoopp$
is the currency used and once a user has reached 1000 zoopp$, they are
paid in real money.Web 2.0 collaboration concepts in production
Its an exciting concept for the advertising world and Zooppa’s aim is
to transform the traditional making of the advertising campaign itself
via online collaboration. In fact, it’s not just the winning videos
that are rewarded. The collaboration of ideas are also incentivised
through a bonus system.Zooppa encourages different kinds cooperation between users. If a
winning video was based on a concept that another user suggested, both
the author of the concept and the winning video receive an additional
cash pay out.