Campaign finally accepts Web 2?
Charlie Hoult points to a new Campaign conference called the Battle of Big Thinking. Taking a lead from the NMK conference that let its platform to a clutch of new enterprise entrepreneurs for 10 minutes each, they have asked a load of big names to talk for 15 minutes about what is new in their space…
He asks if this is a true sign of paradigm shift or just the boys club having a few beers together…..
My view, posted onto his blog [which in true ad-land non-web2 way, is not available for non-subscribers to read….sigh] is below
Actually Charlie this is a thinly disguised attempt by Campaign to work out whether its readership actually wants to hear about this sort of stuff.
While trying to promote my research into whether agencies use Web 2.0 for their own businesses (as opposed to their clients’) I was turned down twice by Campaign journalists who said this was not something their readers wanted to hear about.
You were kind enough to review it.Maybe, belatedly, they are realising that their world DOES need to know the relevance of Web 2 too?