Sales Lead Management
I have posted in the past on how to generate a pipeline of sales leads for your business. Here and here.
But reading Brian Carroll recently he added one with particular poignancy for me today.
The velocity of inquiry follow-up matters. Your
response time say’s more about you then you realize. If your
competition takes 24 hours to respond and it takes you days to respond,
you’re in big trouble. And don’t just send a canned response either.
I received a lead for Rowperfect by email…. I answered the enquiry the following day (which is later than I normally do but I had a great excuse - but it was an excuse not a reason). And when I spoke to the chap, he’d bought elsewhere. Darn and double darn.