Meetings in Victoria
I went off to have a congratulatory cup of tea with Lucian Camp of CCHM:Ping yesterday. We first met sharing a platform speaking about marketing for professional practices way yay ages ago.
And he’s build Camp Chipperfield into a merger with Hill Murray to form CCHM and then they engineered the merger with Ping to make CCHM:Ping… and now they’ve sold. Three years hard work beckon!
He is back being Creative Director, which I suspect is a great move back into a role he enjoys. It’s rare to see a senior person de-mote themselves from Chairman to a dynamic, involved executive role.
We shot teh breeze in a small way discussing some of the issues facing integrated agencies.
Why oh why do clients and prospective clients insist on pigeon-holing agencies? When you are integrated it’s pretty galling to hear that you are known for your direct work or digital or whatever….. particularly as you can hear one thing one day and the opposite the next.
I loved his description of clients. There are those who have spent their careers in financial services marketing (he calls them "lifers") and there are others who have worked in other industries (he calls them "tourists"). Great!