Podcasting - why do it?
Personally I just don’t do pod casting. I have an i-pod and i have i-tunes but haven’t downloaded the latest version of I-tunes… but there must be some people and businesses that are ready to do this as Nick seems to be building a business in this area.
the check list of items he puts up is useful… but hardly rocket science. This is a good check for ANY marketing activity.
- Will anyone listen?
- Is there a payoff?
- Can we engage?
- Do we know our audience?
- Is the audience podcast-savvy?
- Do you have clear objectives?
But who are the agencies he’s rushing round seeing… digital agencies that don’t yet do pod casting…. seems like VERY FAR behind the curve.
Or maybe it’s a follow-through on my work about web 2 when I found that they don’t do it for themselves….. only for clients.