Meeting Mark McGuinness
I met Mark last night for the first time. We bumped into each other (metaphorically) as prize winners from the David Airey prize draw…. we were both prizes!
He works coaching creatives in how to get past creative block, improve work outputs and also with their managers enabling them to get better work from their teams. His message to the advertising industry
Spend more time on the human talent in your organisations. They are neglected at present.
Mark’s going to introduce me to the "planosphere" a group of planners who blog.
I pitched him on my opensource for agencies plan. We argued a bit over the probably objecitons that a business would raise. But I think I’ve won him round to the cause!
Mark’s other passion is Poetry and he edits a poetry magazine.
We are planning an event together. This will follow the same format as the one I did in April with Adriana Lukas.
More news to follow…..