Creative Agency Secrets

I was browsing a rowing blogger, Rowena Hullfire and saw she ordered from Potomac Rwing.  They used to be a great catalogue retailer in the US and I’ve never found them online before and so I followed the link to find this error message

Potomacrowing.com expired on 09/11/2007 and is pending renewal or deletion.

Yikes
crisis.

Never, ever let this happen to your site.  It is simple death to your business. The search engines stop indexing you and it could take months of hard work to recover.

Checklist to prevent web domain expiry happening

1 - Find out the expiry dates of all your domains
2 - keep a central record of all expiry dates
3 - write your own diary reminder one month before expiry
4 - put into electronic diary as annual / biannual reminder.
5 - Add a reminder alarm
6 - check the alarm is really on
7 - when the alarm goes off, do something that day.  Don’t put it off.
8 - if you work for a business that one day you might leave, put this information into the Bible / Handbook of your job so the next person to take over doesn’t screw up, or add it to the corporate calendar.

This entry was posted on Monday, October 8th, 2007 at 6:04 pm and is filed under Marketing, Sales, Web 2.0 for business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.