Creative Agency Secrets

Interesting… following my post on the Hotel Chocolat postal strike email campaign I got a response.

I was checking  my blog statistics, and I find Chris Bishop the online marketing manager from Hotel Chocolat has visited this blog…. he’s in the recent readers panel below…

Learnings
1 - check your stats and incoming links regularly
2 - track down your readers and find out if it’s worth recruiting a closer relationship with them
3 - act fast - read their blog, write replies, trackbacks, re-post on your own blog (as I have done here)
4 - if you haven’t done it yet, set up those all-important Google Alerts for your own brand / business name / personal name
5 - install the Recent Readers widget or similar as a second-line check behind the stats

This is how I met John Kearon of Brainjuicer…and he’ll probably come back because I named him here and remember that I want to go to that conference with him.,…. [nudge].

it works.

This entry was posted on Tuesday, October 9th, 2007 at 11:13 am and is filed under Web 2.0 for business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.