Comments on: Death of PR (official) http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/ Rebecca Caroe's blog about ways to improve your Business Development, Sales and Marketing Sun, 23 Nov 2008 16:37:00 +0000 http://wordpress.org/?v=2.3.3 By: Rebecca Caroe http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-205 Rebecca Caroe Thu, 01 Nov 2007 12:42:59 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-205 Mark spot on (as ever)! Thanks for keeping the debate alive. I particularly like your observation "The web is a powerful tool but one which is being abused by the PR industry. This has resulted in a distancing in media relations between the PR and journalist." In my work doing business development, the same rules apply. Write cogent, relevant content and it should get noticed appropriately. Yesterday I emailed the Head of Marketing of a global PR agency with an unsolicited piece of text promoting my client's wares. He wrote back "Rebecca, I am not the right person but your email was better written than the usual spam so I will forward to the right place. Tony" Genius man. He recognised the possible interest of his organisation in my client's work and my copywriting skills got past his boredom/spam/cold calling threshold to prompt an answer. Probably just good old fashioned business development skills. But in much the same way as PR skills - the rules apply online and offline and laziness and slack practice won't win you friends. Rebecca Mark

spot on (as ever)!
Thanks for keeping the debate alive. I particularly like your observation
“The web is a powerful tool but one which is being abused by the PR industry. This has resulted in a distancing in media relations between the PR and journalist.”

In my work doing business development, the same rules apply. Write cogent, relevant content and it should get noticed appropriately.

Yesterday I emailed the Head of Marketing of a global PR agency with an unsolicited piece of text promoting my client’s wares.

He wrote back
“Rebecca, I am not the right person but your email was better written than the usual spam so I will forward to the right place. Tony”

Genius man. He recognised the possible interest of his organisation in my client’s work and my copywriting skills got past his boredom/spam/cold calling threshold to prompt an answer.

Probably just good old fashioned business development skills. But in much the same way as PR skills - the rules apply online and offline and laziness and slack practice won’t win you friends.

Rebecca

]]> By: Mark Borkowski http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-204 Mark Borkowski Thu, 01 Nov 2007 11:40:36 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-204 I thought this added to the debate <a href="http://blogs.guardian.co.uk/organgrinder/2007/10/wired_magazine_editor_chris_an.html" rel="nofollow">http://blogs.guardian.co.uk/organgrinder/2007/10/wired_magazine_editor_chris_an.html</a> I thought this added to the debate http://blogs.guardian.co.uk/organgrinder/2007/10/wired_magazine_editor_chris_an.html

]]> By: Mark Borkowski http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-203 Mark Borkowski Mon, 29 Oct 2007 14:03:54 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-203 Current pr offerings are nothing short of useless and yet they still win biz Mark Current pr offerings are nothing short of useless and yet they still win biz

Mark

]]> By: Rebecca Caroe http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-202 Rebecca Caroe Mon, 29 Oct 2007 13:58:21 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-202 Mark I read you regularly! And I'm meeting Suresh soon too for secret discussions.... I was hoping you would back up my story and reinforce the message with a comment on the blog. Would you? Graciously, Rebecca Mark
I read you regularly! And I’m meeting Suresh soon too for secret discussions….

I was hoping you would back up my story and reinforce the message with a comment on the blog.

Would you?
Graciously,
Rebecca

]]> By: Mark Borkowski http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-201 Mark Borkowski Mon, 29 Oct 2007 13:56:28 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-201 You obviously haven't read my blogs or my stuff on the mediaguardian. My company disengaged with the pr universe many moons ago You obviously haven’t read my blogs or my stuff on the mediaguardian. My company disengaged with the pr universe many moons ago

]]> By: Rebecca Caroe http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-200 Rebecca Caroe Mon, 29 Oct 2007 13:55:12 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-200 Toby thanks for the comment. I think you are right about one on one communication. But how many PR firms use direct marketing communication methods? Maybe a few need to try out these things to improve 'coverage' in the new online world. I wonder if you are finding that clients are 'ready' to buy your online services or are they still firmly in print media? Rebecca Toby
thanks for the comment. I think you are right about one on one communication. But how many PR firms use direct marketing communication methods?

Maybe a few need to try out these things to improve ‘coverage’ in the new online world.

I wonder if you are finding that clients are ‘ready’ to buy your online services or are they still firmly in print media?

Rebecca

]]> By: Toby Brown http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-199 Toby Brown Wed, 17 Oct 2007 07:39:06 +0000 http://creativeagencysecrets.com/2007/10/15/death-of-pr-official/#comment-199 The biggest challenge in PR is in getting as close to one on one communication as possible as this is most the most effective way of changing attitudes and opinions. The Web 2.0 world is making this happen but needs a lot more investment in time and money for it to be effective. But this area is labour intensive, and most importantly must be completely transparent to avoid looking stupid and disingenuous. Web 2.0 is not yet the death knell of PR though - as long as people still read magazines and newspapers we'll still be around. It is a developing tool with massive potential and it's definitely time to dive in. The biggest challenge in PR is in getting as close to one on one communication as possible as this is most the most effective way of changing attitudes and opinions.

The Web 2.0 world is making this happen but needs a lot more investment in time and money for it to be effective.

But this area is labour intensive, and most importantly must be completely transparent to avoid looking stupid and disingenuous.

Web 2.0 is not yet the death knell of PR though - as long as people still read magazines and newspapers we’ll still be around. It is a developing tool with massive potential and it’s definitely time to dive in.

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