Tips for starting conversations
Reading about another marketer’s top tips on how to provoke a response from a prospect from your first contact (also called Cold Calling).
I have generally foudn this to be really helpful in my own business development work. I am one of hte (probably sad) people who enjoys making cold calls. One of the reasons I like it is that I am reasonably successful.
My cold approaches may be by phone or email or letter. But what makes them distinctive is that I always follow up and my messaging is designed to be short and very memorable. And occasionally cheeky(!)
- Plan the method of your approach what step follows
- Write all the collateral and script guides
- Work out a clear record keeping system (database, spreadsheet, paper trail)
- Be diligent and persistent
I will post up some of my cold letters for you to have a look at.