Getting networked for online promotion
Working with Caroline Lashley on how she can better promote her business, Sister Business, using social media tools.
A quick list… while we are working….
1 - Set up blog, add photos and links from Flickr
2 - Add photos on Flickr
3 - Set up Facebook group for her specialist area, invite friends to join and ask them to recruit others
4 - Add photos to Facebook - personal profile and the group - tag people
4a - Add Notes blog stream to Facebook home page
5 - Set up google alert for key names, phrases
6. Check Technorati for mentions of key names, phrases (join up if you haven’t yet) and add to watchlist
We have been working together for three months, and I was so delighted to see Caroline’s joy at understanding how to "join-up-the-dots" and make her own connections between these elements in order to better promote herself and her e-zine online.
attagirl!
Anyone wanting freelance journalism and PR services - give Caroline a call. Better, sign up to the Sister Business blog - a service for black and ethnic minority women in business.