PR v Marketing… bring on the boxing gloves
BL Ochman has a lot to say about oneline marketing, but picking up on my earlier threads on the Deathe of PR she ably demonstrates where sheer bloody-mindedness is hampering some in the trade from moving with the times.
My favorite comment of the night, from a woman who works for Biz Bash and who refused to give me her name (What are you going to do? Write about me?"):
"people who read blogs aren’t very educated."
The bottom line on the meeting - there is still
discussion going on at high levels about whether and how PR and
marketing can work together. And whether or not bloggers are
journalists, or idiots. And about whether corporations should blah blah
blog.Dear New Media consultants: any time you start to think that new
media is making inroads into corporate settings, think about these
fossils …. er, folks.
Now maybe that’s a strong position to take. And she is in US. But it resonates closely with what Richard Stacey and I were discussing in the lobby after the London Social Media Cafe prototyping meeting…. Some PR company clients will continue to buy old world PR. There is a role for it. Many will move onto other forms of online and offline communication - some DIY and others using broad marketing communications specialists [who may be PR agencies or other more integrated agencies]. But we both agree that everyone needs to research and consider the new social media world before making a decision on whether or not to participate.