TFM&A doesn’t use best practice CRM
Correction: TFM&A doesn’t use best practice any CRM.
Just got emailed by TFM&A to get me to sign up to their 2008 event. I’ll probably go.
But first a gripe.
If they are the pre-eminent exhibition and conference for technology for marketing and advertising (as the name implies) why oh why can’t they use best practice for email communications?
My email WAS individually addressed to me “Dear Rebecca Caroe”. Good start.
It WAS sent just to my email address and although it made it past my Outlook spam filter, Mailwasher picked it up as ‘not to me” and I had to manually accept the communication.
But when I clicked on the link
It took me to a registration page where NONE of my information was pre-populated.
As I laboured my way down the registration opting in and out for various items, it dawned on me that this was just a ‘plain vanilla’ registration page for all the outbound email marketing. Why wasn’t there a unique response code embedded in my link? Why don’t they ‘know’ which email I replied to and from what source [they asked me both in the registration questionnaire and these questions were mandatory not optional].
And lastly, why isn’t Business Development, a skill area listed under specialisms?
I feel alone in the marketing world.