Martin Sorrell blogs from Davos
The Telegraph (canny folk) have signed up Sir Martin Sorrell as a blogger to cover the Davos World Economic Summit.
In his post on 22nd Jan he says
Seems to be total disregard for the stock market meltdown. Not only a disconnection between the financial markets and the real world at the moment, but the new media world too.
All new media models seem to depend on advertising for their future, but very few are willing to reveal their advertising revenues. Monetising, or in English making money, is difficult, especially with social communities, when they don’t join up for commercial reasons and really want to connect. What we used to call writing letters to one another.
Seems the man has a sense of humour!
Tags: , Davos, martin sorrell, rebecca caroe