Nifty marketing
I used to shop a lot at Boden… no longer. Styles change - so do I.
But my eye was caught by a fantastic bit of print work that they send out with the latest catalogue… an insert offering 10% off and printed on a lightly glossy card… but the second page was a series of colourful bookmarks that you could press out from perforations and use to make the catalogue with your favourite designs.
Great use of colour, cost-effective and creative.
The flier The book marks inside In use on catalogue
Nuff said, really!