Reading last week’s Marketing magazine…. p 17. Preview of a Haymarket conference “B2B Marketing Success” ends with the quote from Joe Thomas
“Marketers must ensure that their product offering is relevant to the target audience, but would also do well to remember the power of creativity – B2B marketing doesn’t have to be boring.”
FFS. Those of us in B2B work very hard to remain creative and relevant to our audiences.
Who does he think he is…..
- that we don’t try to be good at what we do;
- that our audiences appreciate and respond slightly differently from B2C audiences
- that tried and tested methods really DO work.
Naff off, ignoramus.
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Oh dear! It sounds like Joe Thomas needs to make sure his product is relevant for his target audience, so he doesn’t become boring!!! And, as a long time B2B marketer, I’m often trying to make sure that my target audience is relevant to the product, rather than the other way around.
Yes, Benjamin…. but it was a classicly awful brief – “write something to encourage readers to pay more money to attend our one day conference”!
Hard to get motivated by that.
Maybe I’m not feeling so cruel today as when I wrote it!
thanks for the comment.