Creative Agency Secrets

Thanks to Jeremiah's post on OpenSocial

Important Concept: Distributed
Web Marketing no longer is limited to your corporate site. Let go of
the concept of ‘driving traffic to your website’ as a sole measurement
of success. The web, it’s message, and your battles are now fought on
the open and distributed web. Trusted decisions between prospects and
customers are made on these social communities and networks, savvy
executives need to go there.

Until I'd visited a few places where the webby types hang out and talk, I didn't really believe that it was possible that we might be moving into a new era where this becomes the dominant force behind marketing communications.  But, I really think that this is a possible probable  future.  For us all.

Here are a wide list of places where you should check out your brand - where it is probably being represented, either by you, your competitors, your customers and your prospects.  They will talk without your intermediation, without your 'campaigns', and without your having any influence over it at all.

1. Facebook
2. MySpace
3. Blogs - go to Technorati.com and search for your brand name(s)
4. YouTube
5. Competitors - go to any search engine and search for your brand
6. F***ed company.com or equivalent places where the disgruntled go to complain [I searched for David Clulow Cambridge recently…. try it!]

Some PR firms are now offering online 'evaluation' services.  This may be a very nice sideline for you to monitor online opinions about your brand, and you may consider it worthwhile buying.  My friend Erwin Cardol at LogicaCMG is getting it set up now.

But my view is that the bottom line on your online PR profile, is the underlying honesty of your organisation and the quality of your product set.  Get those two things right and you shouldn't have many problems with bad publicity.

PS Check  out GetSatisfaction - customer service provided by the customers for the customers.  Neat!

Tags: get satisfaction, internet marketing, Jeremiah, rebecca caroe

This entry was posted on Tuesday, March 18th, 2008 at 7:29 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.