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[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients]. We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, [...]
I was invited by the lovely folk at Designer Breakfasts to do a workshop on how to do business development for your agency or for yourself. The group was fantastic and worked really hard on the problems and tools I set them tow ork on. Here are the photos. The handout is here. Designer Breakfasts [...]
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]
I have been invited by Designer Breakfasts to lead a "brunch workshop" on 17th April They are running a series of events to help design businesses improve their skills in getting new clients. the first event was Sir George Cox talking about the future for design businesses; then Frances Hinton on how to ask the [...]
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