MNK event on “coming of Age” marketing to older people
Dick Stroud of consultancy 20Plus30 5 things all digital agencies should know about aging 1 – when working for a client consider whether their product is age- neutral or not. Sites tend to get optimised for a younger age group. 2 – Age is not a good proxy for behaviour. The default is we are [...]
By rebecca Friday May 30, 2008
Business development services
Doing ongoing research into less well-known places where agencies can go for help finding leads for new business pitches Creative Brief – £300 bare minimum and £2,500 for the 2 Case Study package up to £4,500 for 10 case studies …. and when I searched on copywriters in London and South East there were none [...]
By rebecca Tuesday May 27, 2008
Buying my services – remote access enabled
I have decided to make it easier to buy my services for those on a budget. Normally, my clients pay me a 'day rate' in order to work with me and I visit their offices and we work together on projects. Following the beginning of a project with a new client, Afia , I have [...]
By rebecca Monday May 26, 2008
Promoting your work online
I just found an interesting website which may be helpful for those times when you think you've done a fabulous piece of work and would like others to appreciate it as well. It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely NMK, London Development Agency and a [...]
By rebecca Thursday May 22, 2008