Dick Stroud of consultancy 20Plus30
5 things all digital agencies should know about aging
1 – when working for a client consider whether their product is age- neutral or not. Sites tend to get optimised for a younger age group.
2 – Age is not a good proxy for behaviour. The default is we are all age-neutral until [...]
Continue reading about MNK event on “coming of Age” marketing to older people
Doing ongoing research into less well-known places where agencies can go for help finding leads for new business pitches
Creative Brief – £300 bare minimum and £2,500 for the 2 Case Study package up to £4,500 for 10 case studies …. and when I searched on copywriters in London and South East there were none [...]
I have decided to make it easier to buy my services for those on a budget.
Normally, my clients pay me a 'day rate' in order to work with me and I visit their offices and we work together on projects. Following the beginning of a project with a new client, Afia , I have decided [...]
Continue reading about Buying my services – remote access enabled
I just found an interesting website which may be helpful for those times when you think you've done a fabulous piece of work and would like others to appreciate it as well.
It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely NMK, London Development Agency and [...]
The marvelous British Olympic Association has launched its Beijing website….. and boy oh boy, it has ALL the features that were cool in 2006 and NONE of the community uptake.
A list of handy functionality and features:
* Home page with latest news – very up to date but every 'news' item is published by [...]
Continue reading about British Olympic Association misses a major trick (or seven!)
Great page from NMK the New Media Knowledge team who do so much to promote new digital stuff in London.
They are re-designing the site and have added a logo “Beta” to each page. If you click on it the link takes you to this page where they list all the good and bad things [...]
Continue reading about What to do when your website is in beta
I have a copy of the Nov 2006 research published by Willott Kingston Smith publication.
Anyone want it, please get in touch.
Collect from me (meet up London, Cambridge)
It's a useful data source for key financial metrics for agencies e.g. Operating profit/Turnover; Directors pay as % of Profit; Gross income/employee etc
Here are images of the front cover [...]
Continue reading about WKS Financial Performance of Marketing Services Companies the 20-06
I have been reading about the Australia Tourism pitch that's going on right now. It's a knotty one because there is one dominant, hugely successful campaign that lurks in the background (Paul Hogan's shrimp-on-the-barbie) which is now 25 years old but well-remembered.
The Economist quotes Geoff Buckley, MD of Tourism Australia "The Hogan ad was brilliant [...]
Continue reading about Joint bidding and corporate collaboration
Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club.
Steve asked me to help out by chairing the three fabulous presentations – each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing [...]
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model.
Definition of a CA is
An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network for talent [...]
Continue reading about The Agency as Community Facilitator – a new biz dev mode or future reality?
