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Doing ongoing research into less well-known places where agencies can go for help finding leads for new business pitches Creative Brief – £300 bare minimum and £2,500 for the 2 Case Study package up to £4,500 for 10 case studies …. and when I searched on copywriters in London and South East there were none [...]
I just found an interesting website which may be helpful for those times when you think you've done a fabulous piece of work and would like others to appreciate it as well. It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely NMK, London Development Agency and a [...]
I have a copy of the Nov 2006 research published by Willott Kingston Smith publication. Anyone want it, please get in touch. Collect from me (meet up London, Cambridge) It's a useful data source for key financial metrics for agencies e.g. Operating profit/Turnover; Directors pay as % of Profit; Gross income/employee etc Here are images [...]
I have been reading about the Australia Tourism pitch that's going on right now. It's a knotty one because there is one dominant, hugely successful campaign that lurks in the background (Paul Hogan's shrimp-on-the-barbie) which is now 25 years old but well-remembered. The Economist quotes Geoff Buckley, MD of Tourism Australia "The Hogan ad was [...]
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]
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