Launch of One Morning Event
Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club.
Steve asked me to help out by chairing the three fabulous presentations - each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing this stuff… and being in the front row for three articulate and very persuasive presenters was a blast.
I will summarise their arguments below - but for the New Biz Development readers of this blog, here are some short sharp actions
1 - Have you got any clients in publishing or broadcasting… send them here to read about what key organisations think will be happening in the future
2 - Do you ever put out campaigns on TV, newspaper or book publishing? Send your account teams and planners here to think about what you will do in the future when those campaign methods no longer work.
3 - come to the next event. They are due monthly. The sign up for this one is here … presume it will be updated.
Jeremy Ettinghausen is Head of
Digital Publishing at Penguin
The publishing world is polarising, books online and videos are leading the charge for technology versus traditional methods. The scientific/technical/academic press is further along than consumer fiction.
E-books started in 2001 and they still haven't really taken off 7 years later… but it may happen this year that they join the mainstream.
Books in print are not redundant yet. But paid for digital content is increasing - the question is how much people will pay. What is clear is that if your content is entertaining, valuable and drives a good user experience, there is an audience who will pay for it.
However, reading habits are changing and how we view web pages affects our reading habits. This is a non-linear process.
Looking forward, what is a publisher? Are they book makers and marketers and book distributors? No more they are disseminators of entertainment and ideas.
A quote from Chris Heuer of the Conversation Group (at SXSW) "the Best stories will win".
The vision is for the "integrated" book delivering image, sound, vision in multiple media. I read, I get into my car and continue the story in audio….
Kevin Anderson is the Blogs Editor
at The Guardian
We are taking the tools that are disrupting our business model and applying them to our business.
New media does not support the traditional business model for newspapers because the young do not read newspapers. We are not replacing old readers.
A news company needs a new vision and positioning and new audiences - not just for newspapers.
Industries need to identify their core market and focus on new markets in order to survive, Open source tools enable editorial experimentation. This is really important because at present it takes us 6 - 12 months for new product development. We need to lower the cost and time of innovation.
The business model is eroding advertising and uses outdated distribution and delivery methods. WE need to innovate frequently and fast and 'fail forward' when the innovation cost is £0.
Delivering into a community with connection is possible future for newspapers.
Matt Locke is a Commissioning Editor at Channel 4
Befreo the mobile phone device we had more divisions between our public and private spaces. Compare a phone box (private) with a mobile phone conversation (private or public?).
ATMs are the ultimate - a private transaction within a public space. We develop body language to communicate our intention to be private while outside at an ATM.
The personal and social have replaced the private and public. These are more fluid and the gestures and etiquette is different. We need to understand this in broadcasting.,
What young teens find hard to understand about the world in 1990 is not the paucity of channel choice, it is the fact that in order to speak out publicly in 1990 you needed permission. This is not needed today. Talking in public is easy now.
Key issues:
Data - being misused or mis-released.
Playfulness - find how technology can help your life and find play within it
Vernacular - what is the new language of who our relationships are with?
The goal for technologies that allow us to make the shift to personal and social. And do it simply.l
Tags: Jeremy Ettinghausen, Kevin Anderson, MAtt Locke, One Alfred Place, Policy Unplugged, rebecca caroe, sTeve Moore
May 10th, 2008 at 2:21 pm
I like the the “integrated” book concept to deliver image, sound, vision in multiple media so that it can be used in any situation. In fact, I wonder why a portable electronic book that contains thousands of books, images, audio, video is so long in coming. The iPod comes close but still not it.
Dr.YKK
Chief Mind Unzipper
May 16th, 2008 at 11:41 am
Dear Dr. YKK (named after the worlds most famous zipper!)
thanks for the comment. It is a compelling idea, an integrated book…. and after the event I spoke to Zoe Gullen, a friend who works for LIttle, Brown who just published Mrs Blair’s Autobiography and she told me that Audio books cost a fraction to produce compared to print and because the market is smaller, the publishers sell them for more! Crazy.
However, in the same way that the film-of-the-book is often a disappointment because it over-rides your imagination of scenes & characters from the book, I sense that an integrated all-in-one might be too ambitious - paper and audio together sounds best for me.
Rebecca Caroe
PS were you at the event?