Recessionary direct marketing?
Some ideas from a US group I belong to…. discussion thread What I learned from the Direct Marketing Revolution
[requires Facebook membership to read, sorry!)
Good points:
- keep your own new business pipeline full now - it'll take ages to fill up after the recession passes
- cut marketing activities that can't be measured
- look for new undiscovered channels for traffic/signups/leads
- double up on things that are working
- test more with less exposure per test