Creative Agency Secrets

Working today with a new client we discussed some basic stuff to do with knowing how you are represented online (particularly in places where you do not control the content).

1. Set up a Google Alert to search weekly on a 'comprehensive' basis for your name.  Set this up in quotes so that it searches for your names concatenated.
2. Google your own name. 
3. Google obvious mis-spellings of your name [Rebekah Carrow]
4. Check out Zoom Info for your name and click the button to say 'this is me' and edit the information to reflect your current contact details.

That's for starters.  Go for it!

Media Futures Conference 2008
20/06/2008

The Media Futures Conference is a one day exploration of the dynamics and trends shaping the future of media. As well as an opportunity for lively debate, the conference will feature presentations showcasing innovative projects. Presenters and chairs include Dr Brian Winston, University of Lincoln; Charlie Beckett, POLIS; Andrew Keen, author of The Cult of the Amateur; Robert Cailliau; Dr Norman Lewis, Wireless Grids Corporation; Sean Phelan, Multimap; Peter Day, BBC; Bill Thompson; and Rory Cellan-Jones, BBC. This is a BBC event, programmed and produced by Nico Macdonald.

There is no cost to attend.

Venue: Alexandra Palace, London

I am going…. please circulate!

Some ideas from a US group I belong to…. discussion thread What I learned from the Direct Marketing Revolution

[requires Facebook membership to read, sorry!) 

Good points:

• keep your own new business pipeline full now - it'll take ages to fill up after the recession passes
• cut marketing activities that can't be measured
• look for new undiscovered channels for traffic/signups/leads
• double up on things that are working
• test more with less exposure per test