Archive for October, 2008

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Top tips for biz dev in a recession Part 1. Lead Generation

By Wednesday October 29, 2008

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I've said it… the "R" word.  There is one going on right now.  If you aren't yet feeling the early symptoms – be grateful.  Here are some early plans you can put in place to ensure that your business does its best to survive.  I am starting with Lead Generation.  This is the earliest part [...]








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Sport marketing – update on earlier thread

By Tuesday October 28, 2008

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I wrote a piece back in May about an event hosted by Channel 4 and Sport England on how to use social media for grass roots sport communication.  The Image by Leo Reynolds via Flickr and so I am re-linking to the article in case you want an update.








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Media Camp London – save the date!

By Saturday October 25, 2008

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I found this fascinating quote today: Media Camp London is happening again! If you are interested in workshops about different aspects of social media and are OK to spear a Saturday in December to do so, see below:Sylwiapresley, Sylwia Presley, Oct 2008 You should read the whole article.








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Check your biz dev process is working

By Tuesday October 21, 2008

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I have just had a conversation with a prospective client, Clive Robinson from Experiential Agency, The Factory Live . During our chat, I tried hard to check that Clive had established a solid process for business development for his organisation.  It was clear that he has really strong sales skills, the collateral was all in [...]








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Thoughts on Business networking online

By Monday October 20, 2008

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I have been mulling for a while about a post on the business networks that I belong to online and what they actually seem to"do" for me and my biz dev search for new customers. Here's what I can tell you: I belong to eCademy (31), Linked In (158), Plaxo Pulse (1,489) The number of [...]








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Are you a social media design agency?

By Friday October 17, 2008

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I Twittered this, but thought it so important that I have put it up here as well. Chris Brogan linked to this Constructing Social site. Constructing Social is a project begun by Colin Browning to provide a resource to those that are constructing and architecting social media sites. There is a list of categories under [...]








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A new Golden Question when choosing your agency

By Friday October 17, 2008

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I received this email on Monday.   Hiya! Can I pick your brain? A charity I am a trustee of has been advised by a [web design] company that (viz redeveloping the website) "social networking / web based community is a passing vogue" therefore relatively unimportant for new web capability. This for a very dispersed, [...]








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Shout! How we won the BT.com account

By Wednesday October 15, 2008

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Reading Marketing magazine last month, I spotted a former client of mine, Crayon, had won the website marketing work from BT.com And so I've decided to run an occasional feature on marketing agencies and how they have won their client instructions.  If you have something you'd like to Shout! about on this blog.  Please get [...]








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New speech “Social Media tools for business development in a recession”

By Wednesday October 15, 2008

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I just wrote this for a conference organiser. I am going to need to practice the content delivery. Anyone want me to come to their offices and give a 20 minutes plus questions on this subject, please ask! [you pay my travel expenses] Synopsis of the company Creative Agency Secrets is a business to business [...]








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Get more readers for your business development articles

By Tuesday October 14, 2008

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A former client asked me last week what my advice would be with regard to driving traffic to an article on a website.  Articles are a great business development tool because you can write (without being edited) about things you know a lot about, show off your insights and try to prove that you are [...]








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