Shout! With Ian Hills of Purple Pilchard
Ian Hills is MD of Purple Pilchard They provide marketing strategy and tactical advice for medium sized brands. I asked Ian about his most recent new client wins. We won 2 new clients last week. Both are brand new. One off a recommendation and one off our website. 1 – The key for us is [...]
By rebecca Thursday November 27, 2008
More Recession marketing advice
From David Airey who has some great links to others writing on the subject (mainly focused on Graphic Design and Freelancers) including Amanda Vlahakis I liked Amanda's so much I wrote a comment. I'd qualify your 'spend more' message by saying you can get more value for your spend by using direct marketing and digital [...]
By rebecca Thursday November 27, 2008
Communicating in a new way
About 12 years ago I had an accountancy firm client called Websters – they were suffering a lack of new clients and when they'd successfully grown an audit client the organisation moved onto working with a big accounting firm when it wanted to IPO – you had to have that stamp of approval to be [...]
By rebecca Wednesday November 26, 2008
Spitting mad
I use Intuit Quickbooks accounts system. And I called today to ask about the new VAT rates and how to manage the switch over. They refuse to support my 2005 version of the software because it comes under their "Sunset" Policy. [i.e. phasing out each year's version and forcing upgrades onto customer] But advised that [...]
By rebecca Tuesday November 25, 2008