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From David Airey who has some great links to others writing on the subject (mainly focused on Graphic Design and Freelancers) including Amanda Vlahakis I liked Amanda's so much I wrote a comment. I'd qualify your 'spend more' message by saying you can get more value for your spend by using direct marketing and digital [...]
About 12 years ago I had an accountancy firm client called Websters – they were suffering a lack of new clients and when they'd successfully grown an audit client the organisation moved onto working with a big accounting firm when it wanted to IPO – you had to have that stamp of approval to be [...]
I use Intuit Quickbooks accounts system. And I called today to ask about the new VAT rates and how to manage the switch over. They refuse to support my 2005 version of the software because it comes under their "Sunset" Policy. [i.e. phasing out each year's version and forcing upgrades onto customer] But advised that [...]
A website is a key tool to stating your business and commmunicating the personality of your firm to its markets. Here's a novel twist, a page listing "Alumni". Mulberry Marketing Communications has a page called "Mulberries " and says nice things about people who used to work with them. Hopefully at least one of them [...]
Image via Wikipedia And another tool that may come in handy. Written for the Firefox browser, a tool that enables you to assess your website (and others) for the Search Engine Optimisation and key words that are being used. SEO for Firefox. It's a plug in and appears at the bottom of the browser window. [...]
The offer. What a bundle of aspiration-clashed-with-reality is contained in that one phrase. But making a clear and attractive offer is even more important now that you have less time and more to achieve. As before, I'm using my own recent work as an example for this post. When I approach a new organisation, I [...]
I was reading JP on the supposed death of blogging. Now there is a bit of sadness from the early-adopters like Adriana and Hugh that the intimacy of the early years has bone. And the hugely hyped when they change their habits. But surely, when a medium goes mainstream it's bound to change. There are [...]
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