Nov

Search marketing on a budget

Tips from Marketing magazine piece on search marketing on a budget.

The message – just do it.

1 – set up a website

2 – establish a simple linking strategy to raise visibility in natural searches

3 – do your research on search

4 – be prepared to spend time setting up an monitoring the search strategy

5 – set up an account

6 – pick the right key words

7 – start small, experiment with a low daily cost

8 – know the target market

9 – do it yourself

10 quality is paramount. be relevant, increase inbound links