Archive for November, 2008

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Recession Survival Strategies

By Thursday November 13, 2008

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A quick survey 1 – What are the top 3 things a business owner should be looking out for to signal the recession impacting his business? 2 – What metrics would you track closely? 3 – What is your favourite ‘recession survival’ strategy that has worked for you in the past?  








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When ‘giving up blogging’ makes a headline

By Wednesday November 12, 2008

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Jason Calacanis is was a top line blogger.  An A-Lister. And he announced his retirement from blogging because the pressure was too great.  Specifically he cites: it lacks the intimacy that drew me to it Pressure – keeping the blog big and impersonal Vitriol – online trolls and 'haters' But if this marks the end [...]








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Top tips for biz dev in a recession Part 2. Focus on your Targets

By Tuesday November 11, 2008

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Having successfully started your recession business development plan with Lead Generation the next step to take is to examine the companies and consumers that you are targeting. Keep a narrowed focus on the companies that are most likely to buy from you. Review all customers over the past year and categorise them by value (how [...]








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Clay Shirky’s new book

By Monday November 10, 2008

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Clay has written a great new book "Here Comes Every Body" as a summary of the journey so far in social media and social networks. Here are some of my observations listed against quotes from the book. Now that it is possible to achieve large-scale coordination at low cost a [new] category has emerged: serious, [...]








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Check the state of your business

By Sunday November 9, 2008

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There's hype and then there's the reality of a true step-change in the way we live and do business.  The language of conversations in business are now real and happening. Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone. That was written 10, yes TEN years [...]








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Note to self – new rules are now in play

By Thursday November 6, 2008

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I had a couple of interesting experiences this week that gave me insight into part of the new internet world that is developing. The first was a comment in the New York Times about the US Election. It has rewritten the rules on how to reach voters, raise money, organize supporters, manage the news media, [...]








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