This was a conference that nagged my emotions last year – because I thought a marketing conference that's about technology should be showcasing the best available methods for the people who attend. [backstory and here ]. NB TFM&A = technology for marketing and advertising.
I wrote in offering to do a talk for them but have been politely turned down in favour of 'case studies of major brands' – fine.
But while writing, I included an offer for the conference organiser. Let's see if they take the bait.
Natasha – you are clearly working harder to make the social media elements of TFM&A better integrated this year – but can I give you some more advice on what will really help engage your audiences through a variety of channels, including new media, direct mail and SMS? Last year’s promotion was very ‘clunky’ and did not give a seamless user experience.
I wrote a bit about it at the time, but rather than gripe from a distance, may I work with your conference organiser team to improve the user experience and create the best possible integration of new marketing techniques and channels?
Now one thing they have done this year is to create a group on Linked In for the event. and I suppose I could troll around blasting them there…. but will sit back and wait a bit to see if a dialogue is wanted or not.
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[...] media tools. The conference organisation industry has started to get it together as I have written in the pas [...]