Archive for January, 2009

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Calling digital agencies who want more work

By Tuesday January 27, 2009

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 I have just had a proposal rejected by an agency  but I think it's such a good idea that I shouldn't let it go to waste. Business development for a digital agency into part of the real estate industry.  Can't say more here. My proposition would cost an agency £20k and would need to start [...]








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Viadeo – update coming up and improvements

By Tuesday January 27, 2009

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Image via CrunchBase A couple of days after I wrote this post about Viadeo I was contacted by Rachael Simmons of Hyperlaunch – a digital / PR agency working with Viadeo. She was charmingly straightforward about how she found my comment and inviting me to see their next release Firefox is so widely used (It’s [...]








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Waste paper opening a bank account

By Tuesday January 27, 2009

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This is a photo fo what dropped through my client's letter box this morning.  She opened a bank account with Alliance and Leicester for her new business. 17 pieces of mail relating to the account! Surely these could be combined into a single parcel? The world's gone mad.








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ICA leads social media sharing for Shirky speech

By Friday January 23, 2009

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Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February  The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]








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Using Twitter for Business Development…. part 3

By Thursday January 22, 2009

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A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]








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Marketers STILL don’t do web 2.0 stuff for their own agency

By Thursday January 22, 2009

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Agencies in the UK don't use Web 2.0 for their own marketing.  I started writing on this subject in 2007.  Actually very instructive going back through my archive for references.  Here are the main ones that I found.  Read the research paper exec summary if you do nothing else… Web adoption rates for agencies (March [...]








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Nice mobile app for contact details

By Thursday January 22, 2009

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MArk Wilson sent me an email with this in his signature.   Text MWA MARK to 60300 to receive my contact details on your mobile phone. I was interested… so I did! Now waiting for response.








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SEO information needed

By Thursday January 22, 2009

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Out of my usual curiosity, I checked the Firefox SEO tabs for a client's news feed recently. here's what came up  #1 | PR: 4 |  Google Cache Date: Jan 20 2009 |  Traffic Value: 3 |  Age: 12-2002 |  del.icio.us: – |  del.icio.us Page Bookmarks: – |  Diggs: 0 |  Digg's Popular Stories: 0 [...]








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Losers – how agencies risk going down the pan in the recession

By Tuesday January 20, 2009

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I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies.  Great subject area.  Here are their top 10 findings.  1. Greater knowledge of the digital space. 2. More use [...]








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Amplified 08 vox pops

By Tuesday January 20, 2009

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a nice little interview summary from #Amp08 Three questions 1: What’s good about the event today? 2: What’s bad or the downside about this event? 3: What would you like to see happening in the future?  Nicely put together by Penny Jackson Thanks to Carl Jeffrey for letting me know they were up!








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