rebecca on January 27th, 2009

 I have just had a proposal rejected by an agency  but I think it's such a good idea that I shouldn't let it go to waste. Business development for a digital agency into part of the real estate industry.  Can't say more here. My proposition would cost an agency £20k and would need to start [...]

Continue reading about Calling digital agencies who want more work

rebecca on January 27th, 2009

Image via CrunchBase A couple of days after I wrote this post about Viadeo I was contacted by Rachael Simmons of Hyperlaunch – a digital / PR agency working with Viadeo. She was charmingly straightforward about how she found my comment and inviting me to see their next release Firefox is so widely used (It’s [...]

Continue reading about Viadeo – update coming up and improvements

rebecca on January 27th, 2009

This is a photo fo what dropped through my client's letter box this morning.  She opened a bank account with Alliance and Leicester for her new business. 17 pieces of mail relating to the account! Surely these could be combined into a single parcel? The world's gone mad. Bookmark to: Hide Sites $$(‘div.d508′).each( function(e) { [...]

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rebecca on January 23rd, 2009

Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February  The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]

Continue reading about ICA leads social media sharing for Shirky speech

rebecca on January 22nd, 2009

A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]

Continue reading about Using Twitter for Business Development…. part 3

Agencies in the UK don't use Web 2.0 for their own marketing.  I started writing on this subject in 2007.  Actually very instructive going back through my archive for references.  Here are the main ones that I found.  Read the research paper exec summary if you do nothing else… Web adoption rates for agencies (March [...]

Continue reading about Marketers STILL don’t do web 2.0 stuff for their own agency

rebecca on January 22nd, 2009

MArk Wilson sent me an email with this in his signature.   Text MWA MARK to 60300 to receive my contact details on your mobile phone. I was interested… so I did! Now waiting for response. Bookmark to: Hide Sites $$(‘div.d499′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });

Continue reading about Nice mobile app for contact details

rebecca on January 22nd, 2009

Out of my usual curiosity, I checked the Firefox SEO tabs for a client's news feed recently. here's what came up  #1 | PR: 4 |  Google Cache Date: Jan 20 2009 |  Traffic Value: 3 |  Age: 12-2002 |  del.icio.us: – |  del.icio.us Page Bookmarks: – |  Diggs: 0 |  Digg's Popular Stories: 0 [...]

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I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies.  Great subject area.  Here are their top 10 findings.  1. Greater knowledge of the digital space. 2. More use [...]

Continue reading about Losers – how agencies risk going down the pan in the recession

rebecca on January 20th, 2009

a nice little interview summary from #Amp08 Three questions 1: What’s good about the event today? 2: What’s bad or the downside about this event? 3: What would you like to see happening in the future?  Nicely put together by Penny Jackson Thanks to Carl Jeffrey for letting me know they were up! Bookmark to: [...]

Continue reading about Amplified 08 vox pops