Jan

Using Twitter for Business Development…. part 3

A case study showing how to find new prospects for your service using social media.

Here's a nice example of Twitter working for me.

I wrote a blog post about creative agencies not using marketing tools for their own marketing

I put it up on Twitter

It was picked up by people who read my Twitter stream www.twitter.com/rebeccacaroe

They valued it enough to "amplify" its message by "re-tweeting" it to their followers. I.e. they repeated my message and republished the link to the blog.

Result: their followers read my stuff, if they like it they'll follow me increasing my audience.

Moral: write interesting stuff and an audience who is interested in your area of specialism will eventually get to know about you. I expect more people will follow me as a restul.

The image is a screenshot from TweetDeck showing the people who repeated my message [RT is shorthand for re-tweet]. Tweetdeck is the tool I use to read my Twitter feeds – it helps me filter into groups, replies to my tweets, sort those that reference my twitter ID and shortens URLs. Handy.