VRM hub last night
Enjoyed my first VRM hub group meeting for a long time last night. Fantastic views of the city at night. Adriana challenged us to write down what we wanted from VRM and the range of answers gave good insight. Then we drew up a list of 'tags' that represented our answers which i enjoyed. [...]
By rebecca Friday February 27, 2009
Shout! With Johnny Vulkan, MD Anomaly
What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up [...]
By rebecca Tuesday February 24, 2009
The British Foreign Office gets active for SXSW
I got a surprising email in my in box today. From the FCO (Foreign and Commonwealth Office) inviting me to a party during SXSW as a UK company attending the conference. Wow – I was impressed that they'd bothered to get someone in Houston to trawl the attendees list… But since you have to 'bid' [...]
By rebecca Friday February 20, 2009
Taking product categorisation to the next level
This article was my laugh of the morning… THe Nine inch Nails band have lead the way in free online music downloads – they make their money by bunding more valuable stuff with the downloads that fans are prepared to buy. Josh Freese the former NIN drummer is promoting his album with a range of [...]
By rebecca Friday February 20, 2009