Enjoyed my first VRM hub group meeting for a long time last night. Fantastic views of the city at night. Adriana challenged us to write down what we wanted from VRM and the range of answers gave good insight. Then we drew up a list of 'tags' that represented our answers which i enjoyed. [...]
What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up [...]
Continue reading about Shout! With Johnny Vulkan, MD Anomaly
I got a surprising email in my in box today. From the FCO (Foreign and Commonwealth Office) inviting me to a party during SXSW as a UK company attending the conference. Wow – I was impressed that they'd bothered to get someone in Houston to trawl the attendees list… But since you have to 'bid' [...]
Continue reading about The British Foreign Office gets active for SXSW
This article was my laugh of the morning… THe Nine inch Nails band have lead the way in free online music downloads – they make their money by bunding more valuable stuff with the downloads that fans are prepared to buy. Josh Freese the former NIN drummer is promoting his album with a range of [...]
Continue reading about Taking product categorisation to the next level
Sam and I first met when he worked out of a converted garage in London W14…. how times change! His new business is called Tradewind , Sam and I first met when he worked out of a converted garage in London W14…. how times change! Tradewind helps clients improve digital marketing spend, proving value and [...]
Continue reading about Shout! With Sam Brownfield, MD of Digital Agency Search
I often do surveys because I'm a marketer and I appreciate it when people fill out my surveys so I pay back by doing theirs. I also look closely at the questions they ask and see if there is insight and improved questioning methods that I can learn from. I did one this morning for [...]
Now there's nothing wrong with working hard to get noticed and a bit of press and publicity is a great way to start. I was reading Andrew Walmsley's column in Marketing mag\zine last week and he quoted Mike Lister, customer experience director at site effectiveness consultancy Generator. So I tried to look them up. You'd [...]
Taking some advice from purchasing and CIO friends here is a list of actions that brand managers and marketing managers are probably also tempted to make during a recession. And some recommendations for agencies on how to counter / proactively live with these decisions Build a great team Proactively establish goals Hold all of your [...]
Continue reading about Marketing and brand managers will take action in a recession….
Adriana has been working for two years on VRM or Vendor Relationship Management and what it means to her. I've been priviledged to hear her ideas updated at regular intervals. She's just published a post in which she explains her thought-journey towards the place she thinks the VRM theory is currently at. Download, read and [...]
Continue reading about A VRM Journey – Adriana’s thoughts on continuous update
I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
Continue reading about Update on Intuit / Quickbooks debacle
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